Nord Anglia international school campus Asia exterior view
Nord Anglia Education unifies regional media operations in Asia following the appointment of Omnicom Media Vietnam as its media agency of record. The agency will oversee integrated media strategy, planning, and buying for 19 schools across Thailand, India, Singapore, Indonesia, Malaysia, and Uzbekistan.
This development marks a significant shift from decentralised school-level media operations to a centralised regional hub based in Vietnam.
Nord Anglia Education partners with Omnicom Media Vietnam to centralise media operations across Asia
A Strategic Shift to Centralisation
The move comes after a competitive pitch process and reflects Nord Anglia’s intent to streamline its media approach across Asia. By consolidating operations, the organisation aims to achieve greater efficiency, consistency, and strategic alignment in its campaigns.
Omnicom Media Vietnam will deliver a unified regional media strategy, marking its first major engagement within the international education sector.
Expanding Regional Capabilities
The appointment strengthens Omnicom Media Vietnam’s presence across the Asia Pacific region. Its portfolio already includes global brands such as Apple, Beiersdorf, Kimberly-Clark, and Mercedes-Benz.
This collaboration signals the agency’s growing influence in managing large-scale, multi-market campaigns.
Leadership Perspectives
“This is an exciting new chapter for both Nord Anglia and OM Vietnam. Moving to a centralised regional model will enable greater strategic alignment and efficiency in our media investments.”
Arjun Green, Regional Head of Digital SEA and India at Nord Anglia Education.
He went on to say, “OM Vietnam demonstrated the passion, flexibility, and capabilities needed to manage multimarket campaigns and drive qualified leads for our schools.”
In tandem, Julien Courant, chief operating officer at OM Vietnam, said,
“We are proud to partner with Nord Anglia, a global reference in premium education. With schools across Asia and a strong ambition for growth, this collaboration allows us to combine local market expertise with regional connected capabilities to deliver impactful, performance-driven media strategies that are designed to drive transformative growth for our clients.”
Teams collaborate on a unified media strategy to support Nord Anglia schools across multiple Asian markets
Supporting Global Growth
Nord Anglia Education operates 89 schools in 37 countries, educating over 100,000 students. Its educational model focuses on academic excellence, creativity, wellbeing, resilience, and global connectedness.
The partnership with Omnicom Media Vietnam is expected to enhance the organisation’s ability to reach prospective families more effectively across diverse markets.
The British International School Hanoi exterior reflects a modern and globally connected learning environment
Broader Industry Context
This appointment comes as Omnicom Media continues to expand its global media footprint. Recently, Dyson appointed the agency to manage its global media planning and buying following a competitive pitch.
The collaboration aims to advance Dyson’s media transformation strategy by improving technology integration, refining audience targeting, and accelerating time-to-market.
